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Perimeter Aviation Adopts Omnivex Software to Enhance Communications

Perimeter Aviation Adopts Omnivex Software to Enhance Communications
Perimeter Aviation, a regional airline operating across Manitoba and Ontario, has implemented Omnivex Ink digital signage software to revolutionize its communications and improve the passenger experience. This initiative marks the airline’s inaugural venture into digital signage, aiming to establish a centralized communications hub that seamlessly integrates flight information, corporate messaging, and community engagement content.
Addressing Modern Communication Needs
Serving a critical role in connecting remote northern communities with larger urban centers, Perimeter Aviation operates scheduled passenger, cargo, and charter flights that support regional accessibility, healthcare travel, and community connectivity. The airline manages its own terminal in Winnipeg and oversees customer service operations at 20 remote northern airports and commuter hubs throughout Ontario.
A recent expansion of the Winnipeg terminal added 22,000 square feet and increased boarding capacity from one to three gates. This growth, coupled with rising passenger volumes, underscored the necessity for clear, real-time communication throughout the facility.
In the summer of 2024, Perimeter Aviation identified several key objectives for upgrading its communications infrastructure. These included ensuring compliance with accessibility regulations by integrating both visual and audio messaging to better serve travelers with hearing, mobility, or vision impairments. The airline also sought to enhance the passenger experience by delivering timely updates on boarding, baggage, delays, and safety, presented in formats aligned with international standards. Additionally, the upgrade aimed to promote commercial initiatives such as loyalty programs, tourism partnerships, and promotional campaigns in a dynamic and engaging manner. Cost efficiency was another priority, with the airline looking to reduce expenses and labor associated with printing and distributing static signage. Finally, the project intended to elevate the terminal’s aesthetic and brand presence, strengthening passenger relationships and fostering employee pride.
Selection and Implementation of Technology
Following comprehensive market research conducted by its IT partner and local vendor PSB Integration Inc., Perimeter Aviation selected Omnivex Ink as its digital signage platform. PSB Integration played a pivotal role in coordinating hardware integration for the content management and public address systems, as well as overseeing on-site project management. The implementation was completed in spring 2025.
Charity Scantlebury, director of marketing and communications at Perimeter Aviation, emphasized the platform’s accessibility capabilities, stating, “It was the solution that provided text-to-speech options, visual paging, and visual messaging, all of which support accessibility requirements under the Canadian Accessible Transportation for Persons with Disabilities Regulations and the Accessibility for Manitobans Act.”
Challenges and Industry Implications
The transition to a digital signage system involved several challenges, including ensuring seamless integration with existing infrastructure, managing the changeover without disrupting daily operations, and addressing potential resistance from staff accustomed to traditional communication methods. Despite these hurdles, the successful rollout positions Perimeter Aviation as a leader in passenger communication among regional carriers.
The market response has been favorable, with increased investor confidence and growing interest from other aviation companies exploring similar technological upgrades. Competitors may accelerate their own communication technology initiatives or pursue partnerships with software providers to enhance their service offerings.
By investing in Omnivex Ink, Perimeter Aviation underscores its commitment to accessibility, operational efficiency, and passenger satisfaction, setting a new benchmark for regional airline communications in Canada.

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